Tikamoon, Home & Decor
Home & DecorThe problem
Solid-wood furniture brand hitting a growth ceiling on paid alone.
AcquisitionConversion
What we did
Google Ads + Meta rebuilt around contribution margin, product funnel reworked.
The ally that makes
your marketing teams win.
We orchestrate Google Ads, Meta, SEO and CRM around your real business goals. Over 100 e-commerce brands supported, 60M€ in budgets piloted every year.
4.8 / 5
Average client rating
Trusted by
Over 100 brands supported on their growth
0+
brands supported on their growth
0 M€
in budgets managed per year
0
offices: Lille & Montreal
0
proprietary tools & AI
Thanks to the MS4D team for their paid social and paid search support. Positive exchanges and a great collaboration!
Cédric MartinPropriétés PrivéesBefore / After
The same store. Two ways to run it.
The gap between growth that stalls and growth that accelerates isn’t about the channels you use. It’s about how your teams orchestrate them.
Your levers, each on its own
Every lever optimised in isolation
Google Ads, Meta, SEO and CRM run in parallel. Nobody arbitrates the overall profit between them.
Margin, the blind spot
Each channel optimises its ROAS, but contribution margin is nobody’s dashboard.
A team chasing everything
Stretched across every channel, it executes more than it steers the real growth levers.
With MS4D by your side
Your levers orchestrated together
We align Google Ads, Meta, SEO and CRM to your business goals, arbitrated in one place.
Profit at the centre
We steer on contribution margin, not platform ROAS. Your decisions rest on numbers that matter.
Your team reinforced
We cover your blind spots and raise the level of steering. Your team moves up a gear.
Same budgets, same channels, same team. What changes is an ally who orchestrates and owns the overall result.
The method
Acquire, convert, retain. Your customer journey, run by a single team.
A customer acquired through Google Ads feeds your email segments. A reactivation flow cuts your reliance on ads. An optimised funnel makes already-paid traffic pay off. Every lever makes the others more profitable.
The customer journey over time
01
Acquisition
We find your customers where they already buy.
Google Ads, Meta Ads and SEO run together, not in silos. Each channel feeds the others.
- Account structure built on margin
- SEO & paid arbitrated together
- Feed & creative driven by data
02
Conversion
We turn that traffic into sales, on your site.
Product pages, funnel and speed reworked until every euro of acquisition returns more.
- CRO on pages & funnel
- Speed & Core Web Vitals
- Prioritised, structured testing
03
Retention
We bring your customers back over time.
Email, SMS and WhatsApp orchestrated across your segments. LTV rises, ad dependency drops.
- CRM flows & RFM segmentation
- Replenishment & reactivation
- LTV management
Case studies
Our case studies
A sample of the results we have delivered for our clients.
Home & DecorLes Mini Mondes, Kids & Family
Kids & FamilyThe problem
Toys & learning DNVB heavily reliant on ads to acquire.
AcquisitionRetention
What we did
Klaviyo CRM flows + RFM segmentation to reactivate the base and cut paid dependency.
Monnier Paris, Fashion & Luxury
Fashion & LuxuryThe problem
Premium leather goods, reporting scattered across three vendors.
StrategyAcquisitionConversion
What we did
Took over full-funnel governance, unified steering on MER / margin / LTV.
Nutriting, Food & Nutrition
Food & NutritionThe problem
Supplements brand with plenty of traffic but plateaued conversion.
ConversionRetention
What we did
CRO on product pages and funnel + automated replenishment flows.
Motoblouz, Sport & Outdoor
Sport & OutdoorThe problem
Leading motorcycle gear retailer, scaling paid without losing profitability.
AcquisitionStrategy
What we did
Google Ads account structured by product margin + feed management.
Wanimo, Pet care
Pet careThe problem
Pet e-commerce with strong, underused repeat-purchase behaviour.
RetentionConversion
What we did
CRM retention programme + resubscription and cross-sell scenarios.
Great expertise and high-quality account management.
Jean LalauTiptoeVerticals
We know the mechanics of your e-commerce vertical.
Home, fashion, nutrition, sport or B2B: the levers differ, so do the stakes. We have the track record to speak your language.
Our tools
Software built for your e-commerce performance.
Built in-house to speed up execution and spot opportunities before competitors. Not gadgets: tools we run on every account.
01Ads · Alerting
Watchtower
Daily monitoring of your ad accounts. Catches budget and performance anomalies before they cost you.
02Meta · Performance
Metamorph
Continuous Meta performance tracking: read on the conversion event, not the CTR, to steer what truly pays off.
03Feed · Optimisation
Kreatin
Product feed optimisation: catalogue structured by margin, a clean and complete feed to make every SKU work.
3 tools in production, built into every engagement.
Our commitments
What we bring you:
From day one we put a senior team on your account, a growth plan arbitrated by lever and steering on margin. Here are the four commitments that frame our work together.
01
One team, one point of contact
Certified experts by lever, coordinated by a dedicated project lead. A senior strategist leads every account.
02
A 90-day growth plan
Priorities by business impact, not a to-do list per channel. Acquisition, conversion and retention arbitrated together.
03
Steering on margin, not vanity metrics
Unified reporting on MER, contribution margin and LTV. We decide on real profit, not platform ROAS.
04
No commitment to start
The scoping call is free and no-commitment. You leave with a roadmap, whether we work together afterwards or not.
Certified partners
Performance, availability and responsiveness.
Joffrey DumontMotoblouzThe team
A senior team, a single point of contact.
Specialists certified by lever, coordinated by a dedicated project lead. A senior strategist leads every account.
What they say
Clients happy with the work we delivered.
“Always insightful and constructive advice!”
Jérôme Fisman
CT En Folie
“Thanks to the MS4D team for their paid social and paid search support. Positive exchanges and a great collaboration!”
Cédric Martin
Propriétés Privées
“Keep it up, don't change a thing.”
Alexandre Berthe
Outillage Carrelage
“Thanks for the great work, you clearly played your part in all of it :)”
Quentin Ory
Les Mini Mondes
“Performance, availability and responsiveness.”
Joffrey Dumont
Motoblouz
“Great expertise and high-quality account management.”
Jean Lalau
Tiptoe
“Je recommande vivement MS4D. Une équipe réactive et persévérante, capable de trouver une solution à chaque problématique. Sur le lancement de notre e-commerce B2B, leur approche pédagogique a fait la différence.”
Chloé Lombart
Naltoo
“Une agence de confiance, compétente, réactive et polyvalente, que nous recommandons vivement à toute entreprise souhaitant optimiser son mix marketing.”
Steffanie Burgholzer
Rendez-vous Déco
“Excellente agence nordiste pour être accompagné sur ses stratégies CRM et Paid. Maxence et ses équipes font des merveilles, très bonne communication et implication. Je recommande !”
Amandine Blard
Motoblouz
“Un super accompagnement, stratégique comme opérationnel.”
Aude Manot
Vertbaudet
“Au top ! Toujours de bons conseils, j’adore.”
Julie Aroca
Myfamiliz
“Un cabinet humain, engagé et compétent, qui accompagne avec le même sérieux les entreprises de toutes tailles. Une belle équipe à qui faire confiance durablement.”
Amandine Deslandes
“Une équipe investie pour votre business !”
Manon Verbecke
“Une grande satisfaction. Pauline a réalisé un travail exceptionnel sur mon site et mes flyers : professionnalisme, réactivité, et une prise en main facilitée par des tutos vidéo. Je recommande vivement.”
Stéphane Lievens
All Concept
“Je travaille avec l’agence depuis plus de 4 ans, je recommande vraiment vivement.”
Alexandre Berthe
Outillage Carrelage
“Je travaille avec l’agence depuis plus de 4 ans, je recommande vraiment vivement.”
Alexandre Berthe
Outillage Carrelage
“Une grande satisfaction. Pauline a réalisé un travail exceptionnel sur mon site et mes flyers : professionnalisme, réactivité, et une prise en main facilitée par des tutos vidéo. Je recommande vivement.”
Stéphane Lievens
All Concept
“Une équipe investie pour votre business !”
Manon Verbecke
“Un cabinet humain, engagé et compétent, qui accompagne avec le même sérieux les entreprises de toutes tailles. Une belle équipe à qui faire confiance durablement.”
Amandine Deslandes
“Au top ! Toujours de bons conseils, j’adore.”
Julie Aroca
Myfamiliz
“Un super accompagnement, stratégique comme opérationnel.”
Aude Manot
Vertbaudet
“Excellente agence nordiste pour être accompagné sur ses stratégies CRM et Paid. Maxence et ses équipes font des merveilles, très bonne communication et implication. Je recommande !”
Amandine Blard
Motoblouz
“Une agence de confiance, compétente, réactive et polyvalente, que nous recommandons vivement à toute entreprise souhaitant optimiser son mix marketing.”
Steffanie Burgholzer
Rendez-vous Déco
“Je recommande vivement MS4D. Une équipe réactive et persévérante, capable de trouver une solution à chaque problématique. Sur le lancement de notre e-commerce B2B, leur approche pédagogique a fait la différence.”
Chloé Lombart
Naltoo
“Great expertise and high-quality account management.”
Jean Lalau
Tiptoe
“Performance, availability and responsiveness.”
Joffrey Dumont
Motoblouz
“Thanks for the great work, you clearly played your part in all of it :)”
Quentin Ory
Les Mini Mondes
“Keep it up, don't change a thing.”
Alexandre Berthe
Outillage Carrelage
“Thanks to the MS4D team for their paid social and paid search support. Positive exchanges and a great collaboration!”
Cédric Martin
Propriétés Privées
“Always insightful and constructive advice!”
Jérôme Fisman
CT En Folie
As seen in
Les Entrepreneurs 2.0FAQ
The questions we get asked most.
A question that isn’t on the list? The simplest way is to talk it through on a call.
Existing vendors are often good on their own channel. The issue is they have no incentive to arbitrate between each other. Our role isn’t to replace them by default: it’s to take back overall governance so every lever moves in the same direction. We start with the scoping call to see what’s worth keeping and what’s holding back your margin.
Growth Diagnostic
30 minutes to know where to act first.
The Growth Diagnostic: we frame your priorities, identify the priority lever and define the roadmap for the next 90 days. Whether you work with us or not, you leave with something useful.
A senior, independent read of your e-commerce marketing.
The identification of your next priority growth lever.
A clear roadmap for the next 90 days.
No commitment. For e-commerce brands generating over €1M in revenue.