Make Sense Blog
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- July 31, 2026Answer Engine Optimization vs Generative Engine Optimization
AEO wins extractions, GEO wins citations. What each one covers, five practical differences, and which one to fund first.
Read article → - July 31, 2026How to Measure Generative Engine Optimization
The four GEO metrics that actually exist: AI Overview citations, ChatGPT and Perplexity mentions, AI referral traffic and crawler logs, tracked for free.
Read article → - July 31, 2026Generative Engine Optimization Risks and Mistakes
Are there risks to using generative engine optimization? The four GEO mistakes that cost ecommerce sites the most, and how to fix each one.
Read article → - May 24, 2026Generative Engine Optimization: What It Is and Whether You Should Care
Google says GEO is just SEO. Microsoft disagrees. Here's what's actually changing for ecommerce in 2026.
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