Google Ads agency · France
Make Sense is a Google Ads agency for ecommerce and lead-generation brands operating across France. A senior paid media squad manages Search, Shopping, Performance Max and measurement while connecting media decisions to margin, CRM data and conversion performance.
The engagement can start with one Google Ads account, but the operating model keeps product feeds, landing pages, creative, CRM signals and commercial priorities connected. Across paid media, Make Sense manages €60M in total annual media spend; this is not a Google Ads-only figure.
30-minute diagnostic · No commitment
€60M
total annual media spend managed across paid media
100+
brands supported by Make Sense teams
2 offices
Lille and Montreal
Scope of work
Google Ads management is not limited to adjusting bids. The service covers the account system, the data used by that system and the business rules used to decide where budget should move.
The squad structures campaigns around demand, product economics and decision-ready reporting.
Commerce performance is managed as a system that connects Merchant Center data, catalogue quality and automated campaign formats.
Conversion data is made useful for decisions, not simply collected for platform reporting.
The Google Ads roadmap includes the assets and on-site experience required to turn paid demand into profitable outcomes.
Market coverage
For national programmes, Make Sense supports teams across France through a Lille-based and remote operating model. Account governance is centralised while campaign structure can reflect regions, product ranges, languages and commercial priorities.
Each Google Ads surface plays a different role. Make Sense selects and connects them based on the buying journey, available data and the economics of the offer.
| Scope | What the team does | Business purpose |
|---|---|---|
| Search | Structure keywords, intent groups, ads, negatives, budgets and landing-page alignment. | Capture explicit demand without losing control of acquisition economics. |
| Shopping and Merchant Center | Review product data, feed quality, catalogue segmentation and campaign structure. | Make product visibility and budget allocation reflect catalogue priorities. |
| Performance Max and YouTube | Organise signals, assets, campaign roles and reporting boundaries around the broader account. | Use automation and reach without treating the platform view as the only source of truth. |
| Measurement | Review conversion actions, attribution inputs, CRM signals and business reporting. | Give budget decisions a reliable connection to qualified revenue and margin. |
Operating method
The operating cadence creates a shared view of the account before execution begins, then keeps every optimisation tied to a documented business priority.
Review the account, tracking, product economics, landing pages and current decision process.
Turn findings into a 90-day roadmap ordered by business impact and implementation dependency.
Restructure, launch and test with clear owners, monitoring and decision rules.
Use recurring reporting to move budget, stop weak tests and align the next priorities.
Best fit
The service is designed for established teams that need senior Google Ads execution and a clearer connection between acquisition activity and business performance.
Full-funnel coordination
Google Ads performance depends on the offer, product feed, landing page, conversion tracking and customer data. Make Sense keeps those dependencies inside the same roadmap so an account improvement is measured against the wider business system.
Paid media can begin as a single-channel engagement. The operating model still keeps measurement, creative, CRM and conversion dependencies visible so channel optimisation does not create a false win elsewhere in the funnel.
FAQ
A Google Ads agency audits and manages campaign structure, budgets, bidding, product feeds, creative assets and conversion measurement. Make Sense adds business steering so media decisions are assessed against revenue quality, margin and customer value rather than platform ROAS alone.
The scope can include Search, Shopping, Performance Max, YouTube and the measurement systems that support them. The exact mix depends on demand, catalogue quality, available creative, conversion data and the commercial objective.
Yes. Make Sense displays its Google Partner credential and works with paid media specialists who combine platform expertise with data, CRM, feed and conversion knowledge.
No. €60M is the total annual media spend managed across the Make Sense paid media practice. It covers paid media channels as a whole and must not be read as a Google Ads-only budget figure.
Yes. The national service supports ecommerce and lead-generation teams across France through a Lille-based and remote operating model, with shared roadmaps, recurring governance and centralised reporting.
Yes. Make Sense can own the Google Ads operating layer while internal teams retain product, brand or commercial ownership. Responsibilities, decision rights and reporting are clarified during the diagnostic.
Paid media diagnostic
Review the account, clarify the business constraint and leave with the priorities that should shape the next 90 days.
Book the diagnosticNo commitment.
