Google Ads agency · London, UK
Make Sense is a Google Ads agency working with ecommerce and lead-generation brands in London and across the United Kingdom. A senior squad manages Search, Shopping, Performance Max and measurement, with GBP reporting and media decisions tied to margin and customer value.
The service supports teams in London and across the UK through a remote operating model, with governance aligned to UK business hours. Across paid media, Make Sense manages €60M in total annual media spend globally; this is not a UK-only or Google Ads-only figure.
30-minute diagnostic · No commitment
€60M
total annual media spend managed across paid media
100+
brands supported by Make Sense teams
2 offices
Lille and Montreal
Scope of work
Local Google Ads management requires more than adding London to a broader campaign. The service connects market structure, demand quality, product data, measurement and business priorities.
Brand, non-brand and product demand are structured so budgets, messages and conversion quality remain comparable across the account.
Commerce activity is organised around catalogue quality, product priorities and the signals used by automated formats.
Reporting keeps GBP, conversion quality and commercial outcomes visible alongside platform performance.
The squad turns account findings into a shared 90-day roadmap with decisions aligned to the London team.
Market coverage
UK campaigns operate in a mature, competitive English-language market. Make Sense structures accounts around demand quality, product economics and GBP reporting so budget decisions rest on business evidence rather than platform metrics alone.
The same Google Ads surfaces behave differently when market, catalogue and reporting currency change. The account structure should make those differences measurable.
| Scope | What the team does | Business purpose |
|---|---|---|
| Search | Separate brand, non-brand and competitor intent with keywords, ads, negatives and landing-page alignment. | See which query and message combinations create qualified UK demand. |
| Shopping and Merchant Center | Review product data, feed quality, catalogue priorities and UK commerce requirements. | Keep product visibility aligned with stock, offer and market priorities. |
| Performance Max and YouTube | Organise signals, assets, campaign roles and reporting boundaries around the wider account. | Use automated reach without losing the London and UK market view. |
| GBP measurement and governance | Align conversion signals, CRM data, reporting currency and the recurring decision cadence. | Make UK budget decisions using consistent business-level evidence. |
Operating method
The engagement begins by making market structure, measurement and account roles explicit, then turns those findings into a roadmap that London and wider teams can use together.
Review the account, UK demand, tracking, product economics and the current reporting model.
Define the market, currency, measurement and landing-page structure required by the UK.
Restructure, launch and test with clear owners, monitoring and decision rules.
Use recurring GBP reporting to move budget across campaigns, products and regions.
Best fit
The service is designed for established teams that need senior Google Ads execution and a clear operating model for UK or cross-border growth.
Full-funnel coordination
Well-managed ads cannot compensate for mismatched landing pages, weak product data or inconsistent conversion definitions. Make Sense keeps those dependencies in the same roadmap so the UK account remains comparable with the wider business.
Paid media can begin as a single-channel engagement. The operating model still keeps measurement, creative, CRM and conversion dependencies visible so channel optimisation does not create a false win elsewhere in the funnel.
FAQ
Yes. Make Sense operates from Lille and Montreal and works with London and UK businesses through a remote operating model, with recurring governance aligned to UK business hours and reporting in GBP.
Yes. Campaigns targeting the UK can be reported in GBP, with budgets, conversion values and margins expressed in the currency the business actually uses for decisions.
The scope can include Search, Shopping, Performance Max, YouTube and the measurement systems that support them. The mix is selected according to demand, catalogue quality, available creative and the commercial objective.
Yes. Make Sense displays its Google Partner credential and works with paid media specialists who combine platform expertise with data, CRM, feed and conversion knowledge.
Neither. €60M is the total annual media spend managed across the Make Sense paid media practice worldwide. It covers paid media channels as a whole and must not be read as a UK-only or Google Ads-only budget figure.
Yes. The London page focuses on the UK market, but the operating model can coordinate UK accounts with French, Canadian or wider international campaigns when the account structure and reporting require it.
Paid media diagnostic
Review the account, clarify the business constraint and leave with the priorities that should shape the next 90 days.
Book the diagnosticNo commitment.
