Meta Ads agency · Facebook Ads agency · Montreal
Make Sense is a Meta Ads agency and Facebook Ads agency in Montreal for ecommerce and lead-generation brands serving Quebec and Canada. The local squad connects English and French paid social, creative testing, conversion measurement and business reporting in CAD.
The service supports teams in Montreal, Laval, Longueuil and the wider Quebec market, with governance aligned to the local time zone. Across paid media, Make Sense manages €60M in total annual media spend; this is not a Meta-only or Facebook-only figure.
30-minute diagnostic · No commitment
€60M
total annual media spend managed across paid media
100+
brands supported by Make Sense teams
2 offices
Lille and Montreal
Scope of work
Local paid social management requires more than changing geography settings. The service connects bilingual campaign structure, creative supply, conversion data and the economics of the offer.
English and French activity can be structured separately so budgets, messages and conversion quality remain measurable.
Creative is managed as a repeatable learning system that can distinguish language, message and offer performance.
The team reviews how Meta receives conversion signals and how platform reporting compares with CAD business data.
Paid social decisions follow a shared cadence that keeps spend, creative supply and Montreal commercial priorities aligned.
Market coverage
Montreal paid social operates in a bilingual, North American market. Make Sense keeps language, creative, audience and offer differences visible, reports in CAD and runs governance on a schedule aligned with local teams.
A bilingual Facebook Ads or Meta Ads programme is a connected operating system. Language, creative, audience, landing page and measurement choices need to be reviewed together.
| Scope | What the team does | Business purpose |
|---|---|---|
| Facebook and Instagram media | Structure campaigns, budgets and account roles for Montreal, Quebec and wider Canadian activity. | Give each campaign a clear commercial purpose and a measurable regional role. |
| Bilingual audience and message structure | Separate English and French messages, creative briefs and landing-page intent where useful. | See which language and value proposition combinations create qualified demand. |
| Creative system | Plan local angles, formats, briefs, test priorities and the feedback loop into production. | Build a repeatable source of creative learning for the Quebec market. |
| CAD measurement and governance | Review conversion signals, platform reporting, CRM data, currency and the decision cadence. | Make local budget decisions using consistent business-level evidence. |
Operating method
The engagement begins by making language, geography, creative supply and measurement explicit, then turns those findings into a roadmap that local and wider teams can use together.
Review account structure, bilingual demand, creative supply, measurement and offer economics.
Define the language, geography, message, currency and landing-page structure required by the market.
Restructure, brief, launch and test with clear owners, monitoring and decision rules.
Use recurring CAD reporting to move budget and creative attention across languages and regions.
Best fit
The service is designed for established teams that need senior paid social execution and a local operating model for bilingual, Canadian or cross-border growth.
Full-funnel coordination
Bilingual campaigns cannot compensate for a weak offer, mismatched landing pages, slow creative supply or unreliable conversion data. Make Sense keeps those dependencies in the same roadmap so Montreal performance remains comparable with the wider business.
Paid media can begin as a single-channel engagement. The operating model still keeps measurement, creative, CRM and conversion dependencies visible so channel optimisation does not create a false win elsewhere in the funnel.
FAQ
For most buyers, yes. Meta Ads is the broader service name for advertising across Meta properties, while Facebook Ads agency remains a common way Montreal companies describe the same need. Both usually refer to managing Facebook and Instagram media, creative, measurement and budget decisions.
Yes. The Montreal operating model can separate English and French campaign structure, messages, creative briefs and landing-page intent so language-level performance remains visible.
Yes. The Montreal operating model supports reporting in CAD and governance aligned with the local time zone, while keeping business KPI definitions consistent across regions.
Make Sense connects media buying to a structured creative roadmap: angles, formats, briefs, test priorities and performance feedback. The exact production scope is agreed during the diagnostic with the local or central brand team.
No. €60M is the total annual media spend managed across the Make Sense paid media practice. It covers paid media channels as a whole and must not be read as a Meta-only or Facebook-only budget figure.
The local service focuses on Montreal, Laval, Longueuil and the wider Quebec market. The same operating model can coordinate activity across Canada or with international teams when the campaign structure requires it.
Paid media diagnostic
Review the account, clarify the business constraint and leave with the priorities that should shape the next 90 days.
Book the diagnosticNo commitment.
