Google Ads agency · Montreal, Quebec
Make Sense is a Google Ads agency in Montreal for ecommerce and lead-generation brands serving Quebec and Canada. The local operating model combines English and French campaign structure, Search, Shopping, Performance Max, measurement and business reporting in CAD.
The service supports teams in Montreal, Laval, Longueuil and the wider Quebec market, with governance aligned to the local time zone. Across paid media, Make Sense manages €60M in total annual media spend; this is not a Google Ads-only figure.
30-minute diagnostic · No commitment
€60M
total annual media spend managed across paid media
100+
brands supported by Make Sense teams
2 offices
Lille and Montreal
Scope of work
Local Google Ads management requires more than adding Montreal to a national campaign. The service connects market structure, bilingual demand, product data, measurement and business priorities.
English and French demand can be structured separately so budgets, messages and conversion quality remain comparable.
Commerce activity is organised around catalogue quality, local product priorities and the signals used by automated formats.
Reporting keeps CAD, conversion quality and commercial outcomes visible alongside platform performance.
The squad turns account findings into a shared 90-day roadmap with decisions aligned to the Montreal team.
Market coverage
Montreal campaigns operate in a bilingual, North American market. Make Sense separates language and intent where the data supports it, keeps reporting in CAD and runs governance on a schedule aligned with local teams.
The same Google Ads surfaces behave differently when language, geography, catalogue and reporting currency change. The account structure should make those differences measurable.
| Scope | What the team does | Business purpose |
|---|---|---|
| Bilingual Search | Separate English and French intent, keywords, ads, negatives and landing-page alignment. | See which language and message combinations create qualified demand. |
| Shopping and Merchant Center | Review product data, feed quality, catalogue priorities and Canadian commerce requirements. | Keep product visibility aligned with stock, offer and market priorities. |
| Performance Max and YouTube | Organise signals, assets, regional roles and reporting boundaries around the wider account. | Use automated reach without losing the Montreal and Quebec market view. |
| CAD measurement and governance | Align conversion signals, CRM data, reporting currency and the recurring decision cadence. | Make local budget decisions using consistent business-level evidence. |
Operating method
The engagement begins by making language, geography, measurement and account roles explicit, then turns those findings into a roadmap that local and wider teams can use together.
Review the account, bilingual demand, tracking, product economics and current reporting model.
Define the language, geography, currency and landing-page structure required by the market.
Restructure, launch and test with clear owners, monitoring and decision rules.
Use recurring CAD reporting to move budget across campaigns, languages and regions.
Best fit
The service is designed for established teams that need senior Google Ads execution and a local operating model for bilingual, Canadian or cross-border growth.
Full-funnel coordination
Bilingual ads cannot compensate for mismatched landing pages, weak product data or inconsistent conversion definitions. Make Sense keeps those dependencies in the same roadmap so the Montreal account remains comparable with the wider business.
Paid media can begin as a single-channel engagement. The operating model still keeps measurement, creative, CRM and conversion dependencies visible so channel optimisation does not create a false win elsewhere in the funnel.
FAQ
Yes. Make Sense operates from Lille and Montreal. The Montreal service is designed for businesses in Montreal, Laval, Longueuil and the wider Quebec market, with remote collaboration available across Canada.
Yes. Bilingual programmes can separate English and French campaign structure, keywords, ads and landing-page intent so language performance remains visible instead of being blended into one view.
Yes. The Montreal operating model supports reporting in CAD and governance aligned with the local time zone, while keeping the underlying business KPIs consistent across regions.
The scope can include Search, Shopping, Performance Max, YouTube and the measurement systems that support them. The mix is selected according to demand, catalogue quality, available creative and the commercial objective.
No. €60M is the total annual media spend managed across the Make Sense paid media practice. It covers paid media channels as a whole and must not be read as a Google Ads-only budget figure.
Yes. The local page focuses on Montreal and Quebec, but the operating model can coordinate campaigns across Canada or with wider international activity when the account structure and reporting require it.
Paid media diagnostic
Review the account, clarify the business constraint and leave with the priorities that should shape the next 90 days.
Book the diagnosticNo commitment.
